What does a custom website cost in Austria? 2026 prices explained

Almost every first conversation opens with this question, and almost every agency website dodges it. That is understandable — the price genuinely does depend on scope — but it helps nobody who has to plan a budget. So here are the numbers we work with, and more importantly, why they land where they do.

Practically every website project in Austria falls into one of three brackets. What separates them is rarely how they look, and almost always how much has to be thought through and built specifically for you.

• Builder or template, €0–2,000: Wix, Squarespace, or a purchased WordPress theme filled in by you or a freelancer. Sensible for a business card on the web or for testing an idea.
• Custom business website, €3,500–12,000: own design, own structure, multilingual, editable, built to be found. This is where most Austrian SMEs land.
• Platform or custom software, €15,000+: a shop wired into inventory, a customer portal, a booking system — anything with logins, roles and a database. Here the price is set by the logic behind the screen, not the screen.

Page count is the most frequently quoted and least useful figure in any brief. A site with forty near-identical product pages is cheaper than one with six pages that each behave differently. Four things genuinely determine the effort.

1. 01The number of distinct page types. Count templates, not pages. Every new type means design, build, a mobile pass and testing.
2. 02Multilingual support. Two languages rarely cost double, but they cost considerably more than one: translation, a language switcher, correct hreflang markup, and double the editorial upkeep.
3. 03Integrations. CRM, inventory, payments, newsletter, booking calendars. Every interface is a small project of its own, with its own failure cases.
4. 04Content. If the words and images do not exist yet, this is not a footnote — it is usually the item that adds weeks to a project.

The quoted price is not the annual price. Budget for the recurring items that any honest costing shows from the start: hosting (ours starts at €350 a year, and the first year is included in a website package), a domain (€10–40 a year), maintenance and security updates, and content upkeep. As a rule of thumb, running a site costs 15–20% of what building it cost.

Accessibility is the other commonly underestimated line. Since the European Accessibility Act it is no longer an optional extra for many businesses. Retrofitted, it costs several times what it costs when it is designed in from the first sketch.

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“An offer far below all the others is rarely cheaper. It is usually smaller — the only question is which part is missing.”

• It quotes a total page count but never a number of page templates.
• Accessibility, data protection and Austrian disclosure requirements are not mentioned.
• It does not say who owns the accounts, the domain and the source code at the end.
• There is no line for content, even though you do not have any yet.
• There are no revision rounds — every change is billed by the hour.

Do not start with the design. Start with what the site has to achieve. Enquiries? Job applications? Appointments? Sales? A website built around one clear goal is almost always cheaper and more effective than one attempting everything at once.

And before you award a large project, get the scope in writing first, not the price. With us that first conversation is free, and you leave with a written breakdown you can use to get comparable quotes — whoever you ultimately build with.